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You have completed Brand Identity Basics!
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Now it's time to deliver all the assets in a guidelines document.
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Often, these are called brand style guide,
but we try to stay away from style
0:00
guide, as it may be too similar to CSS
style guides or a fashion style guides.
0:03
Try naming yours something similar to
visual identity
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guidelines, or brand guidelines, or simply
brand manual.
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Despite making something you're proud of,
just know
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that it won't last any time at all
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if you don't help your client know how to
live with it, and to grow with it.
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That's where the guidelines come in.
0:22
The guideline document isn't meant to be a
straightjacket, but
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rather a springboard to properly use and
excel to brand elements.
0:27
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