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Brand Identity Basics

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Conclusion and Summary

0:52 with Matt Yow

As we've learned, there is no magic or instant success, only premeditated steps within a loosely defined brand development process.

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    I hope these case studies and examples of processes and 0:00
    final products help to show the reality of the work. 0:02
    There is no magic, or instant success. 0:06
    Only premeditated steps within a loosely defined brand development process. 0:08
    We want to limit our mistakes, while 0:13
    being completely open to ideas, and generating concepts. 0:15
    I mention Paul Rand a lot, but he sums up the 0:19
    design process by saying, the problem is always derived from the subject. 0:21
    The solution is always hidden somewhere in the problem. 0:26
    Keep in mind that each time you practice your brand design 0:29
    process, you're going to make mistakes, learn from them, and get better. 0:31
    Hopefully you can see how contrast played a role 0:37
    in pairing visual elements, whether they be color or typography. 0:39
    We also paired elements based on consistency and homogeny. 0:43
    Each decision was made intentionally, in 0:47
    light of creating a cohesive design system. 0:49

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