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In this video, we'll cover the three general types of brand identity designs.
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designs, each with a when, somewhere in
the consideration.
0:00
The first is a simple refresh, something
to enliven the brand image a bit.
0:01
Check out Google's logo refresh.
0:06
No more drop shadow and gradient in the
letters.
0:08
Mail Chimp's new logo type is much more
scalable and timeless.
0:11
Morton Salt recently touched up their
0:15
vintage logo from a contemporary
perspective.
0:17
Starbucks refreshed their logo when they
simplified the Siren in the circle.
0:20
This is nothing dramatic and sometimes
they go unnoticed by the general public.
0:24
The point is that it cleans up details
that matter for long-term success.
0:28
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