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Personal branding must be authentic and consistent with your values and beliefs. Author C.C. Chapman joins us to discuss how to develop your own personal brand in the tech industry.
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your expertise, and perhaps a business you run or work for.
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This is a very powerful strategy that businesses use to attract customers
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and new business,
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and individuals online have used the same strategy
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to turn themselves into influencers with thousands, sometimes millions,
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of followers.
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Personal branding must be authentic though
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and be consistent with your values and beliefs.
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So let's hear more now from author C.C. Chapman
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to learn how to develop your own personal brand in the tech industry.
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