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You have completed Conducting User Interviews!
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Learn how to create "screening questions" that let you identify the right people to interview, and avoid wasting time interviewing people who aren't your intended audience.
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transform the criteria you already
identified into measurable benchmarks.
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Here's a general example that
pertains to my dancing app research.
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A criterion such as Uses Facebook
becomes measurable when you turn it
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into this benchmark, such as post
on Facebook at least once a week.
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And to go from this benchmark to
freezing a screening question is easy.
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To avoid leading people or
revealing the answer you're looking for,
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you should hide what you're looking for.
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Rather than ask, do you post on
Facebook at least once a week?
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