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Conducting User Interviews

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Is the Product Needed?

0:45 with Hope Armstrong

After all of your research, you come to a crucial question: Is this product needed?

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    Let me ask you about the clothing store research project you've been practicing 0:00
    with throughout this course. 0:03
    Based on what you've found, what are people's biggest needs? 0:05
    What are the big problems people have when clothing shopping? 0:09
    How much do people care about those problems? 0:14
    What are some evidence-based design ideas that might solve these problems? 0:16
    You now have the tools, skills, 0:21
    and data to provide great answers to these questions. 0:23
    When it comes to your product, these tools, skills, 0:27
    and data will prevent you from guessing what features and products people need. 0:30
    You are now equipped to successfully answer the course's primary question, 0:35
    do people need the product? 0:40
    Good luck. 0:42

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