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You have completed Conducting User Interviews!
You have completed Conducting User Interviews!
Preview
What to do after you've collected your interview data. How to analyze and synthesize the data so you have actionable insights into your product development.
Definitions
- UX research analysis - A phase where collected data is organized.
- UX research synthesis - A phase where collected data is reassembled to answer the question "Do the users need your product?"
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[MUSIC]
0:00
After collecting rich data for
user interviews,
0:04
it's time to make sense of it all.
0:07
This is a two part process,
analyzing and synthesizing.
0:10
In the analysis phase,
you'll organize your collected data.
0:15
Then in the synthesis phase you will
reassemble it in a different way.
0:19
A way that will help you answer
the question we started with.
0:23
Do the users need your products?
0:28
There is no one way to analyze and
synthesize research data and
0:31
there are no two people who
do it in the same exact way.
0:35
Figuring out what happened
during the research and
0:39
what it means is a team effort for
two excellent reasons.
0:42
One, a shared understanding clarifies
what different people in the team
0:46
learn from the research.
0:51
Sharing those learnings increases
everyone's understanding.
0:53
Two, a shared understanding also means
everyone in the team is committed to
0:58
what's coming up after
the research is done.
1:02
If people agree on what's next, they
are more committed to making it happen.
1:05
Let's go into detail about making sense
of research data in a team setting.
1:11
First, different team members have
different insights from research.
1:17
Yet, since they were all involved in
research as moderators, observers,
1:22
or people who go over the data, they
assume they agree on what they saw and
1:27
what it means.
1:31
As soon as each person's
understanding is shared and combined,
1:33
everybody understands they were seeing,
thinking, or concluding different things.
1:37
The team then shapes their
various learnings, understanding,
1:43
and insights through a process
of analysis and synthesis.
1:47
At the end of this process, the team
has reached a shared understanding
1:52
of what happened during the research and
what should be done about it.
1:56
Shared understanding is
the collective knowledge of the team
2:00
that builds up over time
as the team works together.
2:04
The more a team collectively understands
what it's doing and why, the less it
2:07
has to depend on second hand reports and
detailed documents to continue its work.
2:12
Your key take away is to involve
as many team members as possible
2:18
in research in general.
2:22
And specifically in the process
of coming to conclusions
2:24
after data collection has ended.
2:27
Next, we'll introduce affinity diagrams.
2:30
It's a popular way to
synthesize interview data.
2:33
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