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Pitching
3:26 with Paul BoagAn effective pitch requires enthusiasm, listening, and a bit of psychology.
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I really enjoy going in to clients
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and winning work, but I recognize that I'm weird.
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Most of us don't enjoy it.
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Most of us find the pitching process really quite difficult
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and quite cringe making.
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So let me give you some advice that maybe will make it a little bit easier
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and increase your chances of success of winning work.
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First of all, be enthusiastic.
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It's amazing how far enthusiasm will take you.
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Just show that you care about your subject—
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