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Based on the feedback we get from our experiments, we need to decide whether we should persevere or pivot. In this video we look at what pivoting is and when should our business pivot?
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If you remember, we discussed that we need
to test our riskiest assumptions first.
0:00
My entire idea hinges on 2 main
assumptions.
0:00
First, the market assumption that there
are small businesses out there and
0:04
other organizations out there that need
collaboration software.
0:08
And second the hypothesis that these
customers have a problem.
0:12
That there isn't any software that
currently fills their needs.
0:15
I went out and talked to lots and lots of
small business owners,
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community organizations, non-profits, and
various other types of institutions.
0:23
The results I learned were interesting.
0:28
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