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A basic component of every business plan is your strategy for spending and making money. In this video, we're going to explore the revenue streams and cost structures of our business model.
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These should be self-explanatory, revenue being the money we earn and costs, the cost of doing so.
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The only difference is that in our business model,
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we make sure to look at the possible revenue streams for each customer segment
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and how we can maximize each of these streams.
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For example, Google has what we call a multi-sided market.
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Google's main revenue stream is add revenue.
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Advertisers pay Google through a complex keyword option system to display ads all over the place.
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To make it worthwhile, Google has to get tons of eyeballs on their products and services
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