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You have completed Introduction to Churn and Lifetime Value (LTV) Analysis!
You have completed Introduction to Churn and Lifetime Value (LTV) Analysis!
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We introduce Realized Lifetime Value, or RLTV, a LTV calculation that is based on cash collections.
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Depending on what month they signed up for
our service.
0:00
Realized lifetime value means that we've
actually collected cash from the customer.
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As supposed to projecting or
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making a forecast of cash that
we will eventually collect.
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So for our 58 customers in the June, 2018,
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cohort, each customer on
average paid us $1,536.
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We could use our LTV formulas to
predict what their LTV is going to be.
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Or we could make an observation
of historical cohorts to predict
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