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You have completed Introduction to Churn and Lifetime Value (LTV) Analysis!
You have completed Introduction to Churn and Lifetime Value (LTV) Analysis!
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We discuss some reasons why LTV is a useful metric.
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Well, all else equal, businesses do
better with LTVs that are growing.
0:00
That's because growing LTVs are indicators
that customers are sticking around longer,
0:01
purchasing more from our business, and
or buying higher price products from us.
0:06
So, generally speaking,
0:12
people inside businesses want to figure
out how to grow the LTV of their products.
0:14
There are so many potential uses for LTV
data, but the most common application I
0:20
come across is in the context of comparing
it to customer acquisition costs.
0:25
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