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Assignment: Run an Experience Sampling learning activity
1:35 with Tomer SharonYour assignment prior to moving on to the next section is to run an Experience Sampling study.
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Imagine your client is the Stop & Shop
Supermarket company.
0:00
Stop & Shop operates about 400 stores in
suburban towns in New England,
0:01
New York, and Northern New Jersey in the
US.
0:06
Stop and Shop would like to explore how it
0:08
might improve the in-store grocery
shopping experience with technology.
0:11
Your research goal is to uncover unmet
needs in grocery shopping.
0:16
Run an experience sampling study and
follow these steps.
0:21
One, phrase the question.
0:26
Remember, focus on behavior that repeats,
no opinions,
0:28
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