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Introduction to Field Observation
2:10 with Tomer SharonField observation involves gathering data at the user’s environment. It is the science of contextualization.
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Field observation involves gathering data
at the user's environment.
0:00
It is the science of contexualization.
0:00
Field observations are referred to by many
names.
0:02
Field observation, field study, contextual
inquiry, fly on the wall,
0:05
shadowing, ethnography and guided tour.
0:10
The different names indicate how much
interaction happens between
0:14
the participant and the moderator.
0:17
A fly on the wall hints no interaction,
0:20
while a guided tour might indicate there's
more of a conversation going on.
0:22
The truth is that it doesn't really matter
what you call it.
0:27
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