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Why It’s Important to Recruit the Right People
2:42 with Tomer SharonWe will now go through a quick, straightforward process to help you recruit the right people for your user research activities. I call these people ‘study participants’, or just ‘participants’.
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help you recruit the right people for your
user research activities.
0:00
I call these people study participants or
just participants.
0:03
Participants keep you honest, they make
sure your world view is right.
0:08
They help you validate and invalidate your
assumptions.
0:12
They give you data which you turn into
information, then to knowledge that
0:16
helps you build great products and
services that are human centered.
0:20
Many entrepreneurs and product developers
turn to their friends and
0:25
family for feedback.
0:29
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