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Usability Foundations

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Video Quiz: Finding Smells Like Bakin' - Conclusion

1:18 with Dan Gorgone

What did you decide was the best option for improving the usability of the Smells Like Bakin' website?

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    [Dan Gorgone] Smells Like Bakin' is a cupcake shop with unique flavors and recipes. 0:00
    Changing the content on the homepage to provide instant access to location 0:05
    might make sense if it wasn't important to list other content as well. 0:09
    And, while they hope the products can speak for themselves, they need some help on the website. 0:14
    So we've really should be promoting the products on the homepage first. 0:18
    Creating a mobile app in iOS isn't a bad idea, but from a resources point of view, 0:22
    do you have the expertise to create such as an app? 0:27
    And, if you create an app for iOS, will you need to create a similar one for Android users? 0:31
    The effort here might not be worth it, and if we do nothing, we're risking that users will have a bad experience 0:37
    and the potential customers might decide to go visit another coffee shop chain instead. 0:44
    So in this case, a responsive website will be easier to read and navigate especially on smaller mobile screens. 0:49
    So with a responsive website, the content on your site should be easier to read and the navigation easier to use, 0:58
    and with some cool features like a dynamic locations finder, you could tell your users how close they are to your locations, 1:05
    and perhaps if they're open or not, and I see Smells Like Bakin's open right now, so I'll see you later. 1:11

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