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This next case study is a very thoughtful and academic design process. The client was Cyber Reliant, a communications and software tech startup, based in Annapolis, Maryland.
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communications and software tech startup
based in Annapolis, Maryland.
0:00
The reason I mention the location is how
integral that was to our discovery.
0:04
While we were racking our brains to find
that perfect visual cue to
0:08
set us off, I began to look at the
etymology of the name.
0:11
What does Cyber Reliant mean?
0:14
Careful, this gets geeky.
0:18
When I started looking into the prefix
cyber, I learned what cybernetics meant.
0:21
The original Greek definition is, a rudder
or a captain of a ship.
0:26
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