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The final example is PinkBlush Maternity, an online-exclusive maternity and fashion boutique out of Irvine, California. They’ve been serving up tasteful and sincere clothing for several years without a tailored brand image.
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They've been serving up tasteful and
sincere clothing
0:00
for several years without a tailor brand
image.
0:00
Our first step was understanding.
0:04
We had to put ourselves in a unique
position to sell ideas to a
0:06
maternity fashion brand, but also stay
relevant
0:09
to a pregnant and cost-conscious consumer
base.
0:12
We exercised a comprehensive research and
discovery
0:16
system to help ourselves achieve that
understanding.
0:18
We did some extensive mind-mapping, word
list
0:22
development, and put together an amazing
creative brief.
0:24
We put ourselves in a good spot to begin.
0:27
In addition, we collected tons of
0:29
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