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Before we move ahead, let's take a look at a few examples of successes and failures in the brand identity process. We'll start with Ted Todd Insurance, Allstate’s largest franchise.
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examples of successes and failures, to
help bring these ideas to life.
0:00
First is a simple one.
0:02
Ted Todd Insurance is Allstate's largest
franchise.
0:04
Based in Florida with over 25 years of
0:07
history, seven locations and tens of
thousands of
0:09
customers, they simply wanted to stay
ahead of
0:12
the game and rebrand themselves for the
future.
0:14
Because of communication and initial
expectations, our
0:17
branding process was quick, simple and
effective.
0:21
In the first round, we concluded the
typographic direction,
0:24
as well as a good direction on logo types.
0:27
By the second round, a small set of icons
was designed to reinforce
0:29
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