Heads up! To view this whole video, sign in with your Courses account or enroll in your free 7-day trial. Sign In Enroll
Well done!
You have completed Brand Identity Basics!
You have completed Brand Identity Basics!
Preview
Branding brings about awareness of a company, product, or service. In this video, we'll talk about the main components used to establish a brand.
This video doesn't have any notes.
Related Discussions
Have questions about this video? Start a discussion with the community and Treehouse staff.
Sign upRelated Discussions
Have questions about this video? Start a discussion with the community and Treehouse staff.
Sign up
The idea of branding comes from ranchers
using hot irons to
0:00
brand their cattle so as to not confuse
each other's possessions.
0:01
Branding is about identity.
0:04
Signatures of famous artists could also be
called their logo.
0:06
Similarly, their artistic style could be
considered their personal brand.
0:09
If you know who painted this, Starry
0:13
Night, then you can assume who painted
this.
0:15
I know this might be a stretch, but you
get the idea.
0:18
Branding brings about awareness of a
product, company or service.
0:22
Seth Godin, author and public speaker,
says, a
0:26
brand is a set of expectations, memories,
stories and
0:29
You need to sign up for Treehouse in order to download course files.
Sign upYou need to sign up for Treehouse in order to set up Workspace
Sign up