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How much should we charge for a brand identity system? Value is subjective and actual dollar amounts are very objective. So let's go over what we'll need to consider when determining the value of our work.
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as a means of establishing value while
also considering the when.
0:00
But value is subjective and actual dollar
amounts are very objective.
0:01
So, how much should you charge for a brand
identity system?
0:06
That's something you need to consider
based
0:10
on your comfort level, client's budget and
timeline.
0:11
[SOUND] Here are a few examples of price
tags.
0:15
In 2008, Landor Associates developed a new
brand identity
0:17
system and naming system for BP for over
$200 million.
0:21
Also in 2008, Arnell Group designed the
new Pepsi logo for $1 million.
0:25
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