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You have completed Conducting User Interviews!
You have completed Conducting User Interviews!
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You shouldn't interview just anyone during product development. You need to find people who match the criteria of your intended audience.
Definitions:
- Target audience - The group of people you perceive to be the main users of a product
- Participant criteria - The qualities you're looking for in the people who participate in your user interview.
- Assumption - Something that is accepted as true or you believe to be true, even though you don't have proof.
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the right people for your user interviews,
I call these people participants.
0:00
Participants help you validate and
invalidate your assumptions.
0:01
They give you data that
helps you build products and
0:05
services that are human centered.
0:08
You may be tempted to turn to friends and
family for feedback.
0:10
Friends and family are always
happy to give you feedback,
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the problem is that friends and
family are biased.
0:17
They're your friends and your family,
how can they hurt your feelings?
0:20
Of course your idea is great.
0:24
Sure they'll use it.
0:26
No doubt they'll pay for
it, and a lot too.
0:28
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