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Speculative Design
4:08 with Paul BoagWhen should you do speculative design for a potential client? Paul says "never... well, almost never."
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In fact, you might have even been asked to provide them
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as part of the tendering process.
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So should you be doing this kind of speculative design work?
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Should you be putting all of the effort in up front,
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without knowing whether you're going to win the work or not?
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Well, my answer is a clear one.
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No, you shouldn't.
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Well, almost never, anyway.
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There may be occasions—okay, if Coca-Cola came to me
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with a multi-million dollar project and asked me
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to do some speculative design work, then maybe I would be tempted.
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