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Once visitors arrive at our front door, we need to convert them to leads and eventually to customers. Let's take a look at the different activation activities that can help us achieve this.
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Perhaps you promoted a special deal or
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mentioned key features of your app within
the ad.
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No matter what it was, you must ensure
consistency between the ad and the landing
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page, and address those promises clearly
and quickly on your landing page.
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Landing pages are created to appeal to a
specific need or goal.
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Both of the users that visit the website
and where it lives.
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Users click on an ad or link in an email
and arrive with expectations in mind.
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By creating those ads and
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links you, the company, are trying to get
the user to convert in a specific way.
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