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We need a framework upon which we can build our experiments. Let's take a look at the Build-Measure-Learn feedback loop developed by Eric Ries and how it can help our business.
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The Lean Startup movement, developed by
Eric Ries,
0:00
introduced the concept of the build,
measure, learn feedback loop.
0:02
Each experiment we've been talking about
will consist of a single turn [SOUND] of
0:07
the loop.
0:12
The first part of the loop is the build
stage.
0:12
[SOUND] In the build stage,
0:15
we start by asking what metric would
confirm our hypothesis.
0:16
The metric is important because it
determines how we
0:20
move forward with our model.
0:23
Be careful about picking the right metric
and not one that inflates your
0:26
data to confirm your desired assumptions
rather than the truth.
0:29
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