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You have completed Practice Journey Maps!
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Using Amazon.com as an example and a user persona, you'll find pain points users come across when trying to purchase home furniture.
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[MUSIC]
0:00
Hi, I'm Nick.
0:00
Before you start wireframing solutions
to improve the user experience,
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you want to create a journey map to
detail the current pain points a user
0:06
experiences when trying
to reach their goal.
0:10
The journey map should include the phases
the user will go through to reach
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their goal.
0:18
For each phase, list out what the user
is doing, thinking, and feeling.
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Your goal is to find pain points or
where the user gets frustrated.
0:25
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